The importance of social media during lockdown

People everywhere are practicing social distancing or complete lockdown, leading to a huge spike in time spent online — reading news and using social media platforms.

Apparently, the number of minutes spent by readers on news sites has increased by 46% compared to last year. And since people can’t hang out with their friends in real life, they’re connecting virtually — on every platform possible.

It’s not only Facebook, Twitter, YouTube and Instagram seeing increased traffic — Zoom and Skype user numbers have skyrocketed since the global pandemic began.

The most obvious reason for this rise in social usage is that people are generally social creatures. After a few days of self-isolation, you are likely to miss your friends or colleagues. Social media offers a way to fill this void. The global pandemic has left many people feeling anxious and looking for support amid the ongoing uncertainty — and so, people need to feel connected more than ever before. Video interaction is on the rise especially live streaming – quizzes, concerts business networking – almost everything.

Social media has always been the place where people talk, but with people being isolated, it has become the only place people talk. It has become the most important place for businesses to focus their marketing efforts right now. It’s the perfect place for your business to connect and build relationships with your customers.

What can you do?

  • increase your social presence during the lockdown. People are desperate for new, fresh content
  • check in with customers without trying to make a sale. Focus on how they are feeling and show you care.
  • Encourage engagement and respond to comments as soon as possible. It’s a great opportunity to converse with them.

If you need any help, please call David Endersby from TW18Business Media on 07790 005120 or email [email protected].